Pet Fashion Week Part 2
August 26th, 2008
Filed in: Uncategorized
Ok, I lied. Today’s post isn’t about the products. Tomorrow.
I can’t talk about Pet Fashion Week without giving props to some of the phenomenal marketing efforts at the trade show. I’m an unabashed geek when it comes to design and marketing. I get a little woozy when I see a clever, well-executed logo. Long ago, when I was working on my dog training logo, I used to go to the library and check out volume after volume of the book series, “The Best of Business Card Design,” and page through them until my head exploded. My beloved LOTL logo came to me years ago, before I even knew what a “blog” was. I knew I’d find a use for it some day.
Anyway. Back to PFW. Cool logos? There were quite a few:
How could I not be drawn to this logo? The vintage tattoo look is familiar:
(Thanks for the key chain, guys!)
This logo is an old favorite of mine. Look closely …
A company that makes “dog mannequins” was there with some artistic-looking options:
As expected, faux dogs were everywhere:
Extra credit to those folks who got creative and thought outside the dog-box with their merchandising:
Walking around the trade show floor was sensory overload for me. Many of the booths were cool enough to make me want to stop and stare. But not all. A few looked as if the color pink stopped by and vomited on them.
